24 July 2012
HDT introduce NEW Merchandise Capsule Collections
HDT Merchandise New 'Capsule Collections'
HDT has decided to take a new direction with its Merchandise this year. Instead of churning out thousands of the same shirt, caps etc, for the next twelve months we are introducing our Capsule Collections.
Limited edition, small numbers of different themes and styles. Merchandise is such a 'personal taste' item and no 'one size' fits all approach is rarely successful. Therefore we will change our styles, our colours and our items for each of the Capsule Collections throughout the year.
It also allows you to have merchandise that, like our HDT vehicles, limited in numbers and unique in styling. We think that is an exciting concept! and if you're not keen on one collection, there will be another one coming along shortly that may be more to your style.
The first of the Capsule Collections - HDT 'Pride' will be available the first week in August via our Online Excitement Store. Featuring 'big banger orange' - our tribute to the most famous of HDT livery, the 1984 VK Big Banger, its striking colour scheme and new 'lion' image make an impactful statement for our brand. PC and Sandy wanted to design a new ''lifestyle' logo we could integrate into our merchandise. We think it represents 'stealth, power and muscle' all the things that HDT build into our cars so well - if you like it - be quick, remember they are Limited Editions.
And if you have some interesting ideas for Merchandise, we always welcome your feedback.